Marketing MCQS for NTS Set 1

At first, what did the established brick-and-mortar firms do when the click-only firms began doing business?

They reexamined how they served their markets

They dragged their feet, hoping the click-only firms would falter

They completely ignored click-only firms

They joined in right away, realizing it was a good thing

Colgate toothpaste. the flagship product of Colgate-Palmolive Company. has been a success for generations. The parent company’s success is so well known that it could enter the solar energy business, but that would not take advantage of its core competency, providing a plethora of brands to large groups of customers. This reflects that Colgate-Palmolive should base its mission on its ___________ .

market environment

resource strengths

bottom-line orientation

distinctive competencies

A company’s total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to pursue its advertising and marketing objectives. This is also called ________ .

competitive marketing

direct marketing

integrated marketing

promotional mix

Why does Procter & Gamble offer products that complete with one another on the same supermarket shelves?

Procter & Gamble has little competition

Retailers request it

Different people want different mixes of benefits from the products they buy

Different people want a greater selection

A comprehensive database is a tremendous tool for the direct marketer. It should contain data that is geographic, demographic. psychographic, and __________ in nature.

behavioral

current and relevant

culturally oriented

specific

In Lima, Peru, 20 stores specializing in selling the same quality and brand of wheat products are located on one street. An individual seller cannot charge more than the going price without the risk of losing business to the other stores that.are still selling the product at its uniform price. This is an example of what type of market?

Pure monopoly

Monopolistic competition

Oligopolistic competition

Pure competition

What are the three gaps that separate goods and services from those who would use them?

Time, place, and possession

Place, time, and need

Place, possession, and form

Time, place, and form

Consumer can show their allegiance to brands, stores, or companies. Marketers can use this information to segment consumers by _________ .

brand preference

loyalty

user status

store type

________ should he market oriented and defined in terms of _________

Strategic plans; company needs

Long-range plans; company needs

Annual plans; product needs

Mission statements; customer needs

All of the following are accurate descriptions of modern marketing today, except which one?

Marketing is creation of value for customers

Marketing is customer satisfaction at a profit

None of the above statements is true

Marketing involves building and managing profitable customer

Selling and advertising are synonymous with marketing