Marketing MCQS for NTS
Big Moose Toys is a market pioneer introducing a modern version of Bullwinkle the Moose. Their version of Rocky the Flying Squirrel targeted to baby boomers was a strongsuccess. The new launch strategy for Bullwinkle must be consistent with the intended _________ .
promotion campaign
target market
product positioning
company image
Defining people by their birth date may be less effective than segmenting them by their _________ or __________ .
income; occupation
occupation; life stage
lifestyle; life stage
lifestyle; occupation
_________ are subtle stimuli that determine where, when, and how a person responds to purchasing an item.
Messages
Drives
Personalities
Cues
Which of the segmenting strategies carries higher-than-average risks in consumer markets?
Undifferent
Differentiated
Concentrated
Niche
Long-range planning
Operational planning
Strategic planning
Annual planning
________ uses buyers’ perceptions of what a product is worth, not the seller’s cost, as the key to pricing.
Price elasticity
Target costing
Variable costs
Value-based pricing
Companies use third-party logistics providers for all of the following reasons except one. Which do you think it is?
The company is free to focus ‘more on its core business
It is more efficient to use them in many cases
ICC and the federal government -are beginning to mandate and regulate some industries
They can perform the services at less cost
Build a better mousetrap and the world will beat a path to your door reflects the ______
Target marketing
Product concept
Production concept
Selling concept
Marketing concept
Deciding advertising clutter
Rewarding consumers
Message strategy
Media opportunity
In 1999, Starbucks purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts, such as Circadia in San Francisco. Starbucks is considering __________ .
diversification
market penetration
market development
new product development
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