Marketing MCQS for NTS
Which of the following will likely not be revealed in a test market’?
Consumers reactions to an end-of-aisle display
None of the above
Price sensitivity
Time of day the typical purchase is made
Rebates
Advertising objectives
POP promotions
Sales promotions
Statiscians have projected the world’s population to reach _________ billion by the year 2030
7.5
8.1
6.5
6.9
All of the following are problems with matrix approaches. except which one?
Many companies often too quickly abandon. sell, or milk to death their healthy mature businesses
Many Firms have dropped formal matrix methods in favor of more customized approaches that are better suited to their specific situations
Formal planning approaches can place too much emphasis on market-share growth or growth through entry into new markets
Many companies can plunge into unrelated and new high-growth businesses that they did not know how to manage–with bad results
During the introduction stage in the PLC a firm w ill incur high costs in all of the following areas except which one?
Reminder advertising
Distribution
Promotion
Product development
Hybrid marketing systems are also called ________ .
dual distribution systems
administered franchises
horizontal multichannel systems
multichannel distribution systems
___________ involves looking. at ii tether a company’s basic strategies are well matched to its opportunities
Marketing audit
Marketing control
Operating control
Strategic control
All of the following statements are accurate descriptions of the demographic profile of online consumers, except which one?
The Internet provides e-marketers with access to a broad range of demographic segments
Almost two thirds of U.S. households surf the Internet
Today, young,techy, upscale professionals heavily populate use of the internet
Children and teens are going online more than any other age group
How do consumers respond to various marketing efforts the company might use? The starting point is the __________ of a buyer’s behaviour
stimulus-response
post purchase feeling
subculture
belief
The marketing control process entail’s the following steps in order; setting goals,_________, evaluating performance, and ________ .
taking corrective action; measuring performance
achieving goals; measuring performance
evaluating goals; measuring performance
measuring performance; taking corrective action
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