Marketing MCQS for NTS
What is the most important point in retailing success?
Good atmosphere
Fair prices
Location
Helpful employees
Your assistant wants to use secondary data exclusively for the current research project. You advise him that the use of secondary data has some potential problems. Which of the following is not one of them?
All of the needed data is rarely available
It may not exist
It may not be useable
it is generally more expensive when purchased from the government
All of the following are part of habitual buying behavior except which one?
Consumer behavior does not pass through the usual belief-attitude-behavior sequence
None of the above
Ad repetition creates brand familiarity rather than brand conviction
Consumers search extensively for information about brands
Judy Hammerschmidt regularly conducts online marketing research at work. She found that it has several advantages over traditional methods. Which of these is not an advantage?
It is more cost efficient
There is greater personal interaction
Report generation turnaround time is much quicker
Respondent tend to be more honest
Firms gain this type of advantage through the way they design their distribution coverage, expertise, and performance. Which differentiation is it?
Services differentiation
People differentiation
Channel differentiation
Product differentiation
Merchandising _________ are corporations that combine several’ different retailing forms under central ownership.
conglomerates
agents
brokers
franchises
Management sets standards that state the amount each salesperson should sell and how sales should be divided among the company’s products with __________ .
sales incentives
company quotas
sales goals
sales quotas
Search engines, portals, e-tailers and dot-coms are example of __________ , selling products and services directly to final buyers via the internet.
brick and mortar retailers
click only marketers
new age business
click and mortar E-marketers
What is the name of an element of advertising strategy?
Selecting advertising media
Setting advertising objectives
Sophisticated statistical models
B and C
________ moved in to.fill the low-priced. high-volume gap. They buy at less than regular wholesale prices and charge consumers less than retail
Discount stores
Chain store
Off-price retailers
Convenience stores
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