Marketing MCQS for NTS
A company sets not a single price, but rather a ______ that covers different items in its line that change over time as products move through their lite cycles.
pricing cycle
pricing loop
pricing range
pricing structure
Target marketing sometimes generates controversy and concern.Issues usually involve the targetting of ___________ consumers with _______ products.
vulnerable; potentially harmful
vulnerable or disadvantaged; controversial or potentially harmful
young; appealing
elderly; expensive
Which of the following is not a disadvantage of a product sales force structure?
Extra selling costs involved with multiple sales visits from separate divisions
Increase customer delivery time
Attention given to individual products
Salespeople may wait to see the same customer’s purchasing agents
To handle objections successfully. a salesperson should use a positive approach, seek out hidden objections, ask the buyer to clarify any objections, take objections as opportunities to provide more information, and __________ .
turn the objections into reasons for buying E. A and C
seek to minimize or play down the objections
turn the objections into humor
compliment the buyer for bringing the objections up
Which is not true of mature consumers?
The best strategy is to appeal to their active, multidimensional lives
They place more importance on brand names and are more brand loyal
High-tech home entertainment products appeal to them
They are an ideal market for exotic travel
Which is NOT a part of the buyer’s black box?
Need recognition
Observable buyer responses
Product choice
Dealer choice
Specialty stores carry _______ with _______ within them.
narrow product lines; deep assortments
wide product lines; shallow assortments
convenience items; mostly staples
narrow product lines; shallow assortments
Which stage of the typical consumer product life cycle is out of place?
Growth
Product development
Maturity
Introduction
_______ is defined as a social land managerial process by which individuals and organizations obtain what they need and want through value creation
Selling
Advertising
None of the above is correct
Barter
Marketing
This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it?
Merchant wholesaler stores
Department stores
Chain stores
Factory outlet stores
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