Marketing MCQS for NTS
Bank, credit companies, insurance companies, and other business that help finance transaction or insure against the risks associated with the buying and selling of goods and services are referred to as ___________ .
resellers
marketing service agencies
physical distribution firms
financial intermediaries
Analytical models help analyze marketing information collected from research. These models can help answer ________ and _______ questions.
relevant; difficult
advance; difficult
short; simple
what if; which is best
In the BCG approach, ______________ are high-share, high-growth business or products. They need heavy investment to finance rapid growth. When their growth slows down, they turn into ___________.
stars; question marks
cash cows; stars
question marks; dogs
stars; cash cows
________ refers to the unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment.It is usually described in traits such as self-confidence, dominance, sociability, autonomy, defensiveness, adaptability, and aggressiveness.
Culture
Personality
Beliefs
Alternative evaluations
Most retailers also charge manufacturers _________ payments demanded by retailers before they will accept new products and find a place for them on the shelves
line extension fees
private fees
product line fees
slotting fees
audience attention
editorial quality
D or C
audience quality
Instangibility
Inseparability
Interactive marketing
Perishability
All of the institutions in a channel are connected by flows:including physical flow, flow of ownership,payment flow, information flow, and _________ flow.
return product
customer
promotion
acquisition
Dummy Questions
3
1
2
4
As a marketer of pesticides, you should be concerned about all of the following natural environment trends mentioned in your text except _________ .
shortages of raw materials
increased pollution
increased government intervention
government subsidies
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