Marketing MCQS for NTS
Ernst Engel’s laws generally have been supported by recent studies. He discovered that as family income rises, the percentage spent on ________ declines and the percentage spent on ________ remains about constant
clothing; recreation/ entertainment
What is our business? Who’s our customer?What do our customers value?What should our business be?All these simple-sounding questions definite a firm’s ___________ .
marketing and functional strategies
objective and goals
A challenge for management in product line pricing is to decide on the price steps between the __________ .
various products in a line
product lines E
A ________ , the largest and most dramatic of its kind, contains from 40 to 200 stores. It is like a covered mini-downtown and attracts customers from a wide area.
community shopping center
neighborhood shopping center
regional shopping center
Who are the echo boomers?
________ becomes more important as competition increases. The company’s objective is to build selective demand.
POP promotion advertising
Tommy Baker is in charge of customer relationship management for American Pie Nostalgia. As a result of his effort in this area, his firm enjoys all of the following except ________ .
creating offers tailored to specific customer requirements
understanding competition better
providing higher levels of customer service
developing deeper customer relationships
Henry Ford’s philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the _______
In general. which choice would a company make toward declining products?
Harvest or drop them
Maintain or drop them
Maintain or harvest them
Maintain. harvest, or drop them