Marketing MCQS for NTS Set 3

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Marketing MCQS for NTS

Kiosk marketing is used for ___________ .
consumer and business marketing
business marketing
industrial maketing
consumer marketing

Sales applicants are typically not tested for _________ .
organizational skills
analytical skills
sales aptitude
accounting skills

advertising specialist; art director
sales promoter; copywriter
copywriter; art director
advertising agency; art director

Which of the following statements best explains why idea screening may be the most import step of new product development?
B and C
It reduces the number of ideas generated
Some ideas that will become market disasters may be originally viewed favorably by the idea screeners
Some potentially profitable ideas may be ill perceived by the idea screeners
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