Marketing MCQS for NTS
It is typical for top management to give the product development team general strategic directions but no ________ or __________ .
work plan; budget
freedom limitation; budget restraints
clear-cut product idea: work plan
clear-cut product idea; resource limitation
The ________ is used/depicted when new types of retailing forms begin as low-margin, low-price, low-status operations. These new retailers challenge established retailers and eventually take their place.
agent
warehousing
broker
wheel-of-retailing concept
________ means that the service firm must effectively train and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction
Service inseparability
Service variability
Service instangibility
Internal marketing
Experiment research is best suited for gathering _______ information.
causal
complicated
unknown
interactive
The marketing information system can serve __________ .
suppliers
the company’s marketing managers
all of the above
resellers
marketing services agencies
They represent the company to customers
They represent the company to investors
A and C
They represent the customer to the company
Pooling resources with other firms in order to succeed beyond managing the supply chain illustrates the _______ partnership
Strategic alliance
Supply chain management
Exporting
Management contracting
Licensing
An advantage of a vertical marketing first and then system (VMS) is that it acts as a __________ system.
customer-driven
unified
more efficent
modern
A _________ is a smaller mall with upscale stores, convenient locations, and expensive atmosphere. Think of it as part of Main Street and part Fifth Avenue.
community shopping center
lifestyle center
regional shopping center
franchise
Managers
Missionary salespeople
Salespeople
All of the above
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